Old World Magic began as a family-run venture, founded by brothers Joshua and Samuel Dunlop.
Joshua, a professional concept artist with a passion for world-building, had already built a career working with major entertainment companies. His work in creature design on his personal project 'Pokémon Zoology' gained international recognition, where he blended natural history illustration with fantasy to bring beloved creatures to life as if they existed in the real world. Over the years, Josh contributed his artistry to several leading studios such as Disney, Netflix and the Natural History Museum, honing his skills in visual storytelling, design, and immersive world creation.

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Together with his brother Samuel, he decided to channel that experience into a shared dream: creating Old World Magic, a place where artistry, craftsmanship, and storytelling merge to bring enchantment into people’s lives.

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Their father, Ralph, soon joined in, contributing his craftsmanship by hand-carving and finishing custom wooden wands, each one imbued with its own character. As the business grew, Sam Elliot entered the team, and combined with Joshua's 3D sculpting abilities, he brought a new dimension of creativity with his pioneering use of 3D sculpting and printing techniques, allowing OWM to craft brand new, highly detailed, collectible magical artefacts.

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More of Josh’s family members became part of this journey, helping expand the company’s magical offerings — from enchanting props and bespoke collectibles to immersive designs inspired by fantasy worlds. What began as two brothers’ vision has grown into a atelier of imagination and craft, uniting traditional techniques with modern artistry to celebrate wonder, storytelling, and magic.